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Analysis of statistics

The service relies on connection to site statistics system (usually Google Analytics or stat24), monitoring and analyzing the movement on the website, suggesting changes, reporting on emergency and unusual situations.

The report is prepared in PDF format. Frequency of reporting is adjusted to individual customer needs.

The report can serve as an analysis / audit of the website to:

  • define key phrases that generates the largest movement on the website
  • define key phrases that generate the bigest amount of desired behaviours
  • define least attractive pages for site visitors
  • define the most attractive pages for site visitors
  • optimize the deployment of elements on the website (web testing)
  • optimize of the structure and content of the website
  • increase the average time spent on the website by Internet user
  • increase the number of conversion on the website
  • ease to find the most important information for visitors (web usability testing)
  • measure the effectiveness of the e-marketing actions


The document consists of the following components:

Analysis of the current situation
This chapter contains general information about the movement on the website since the installation of statistics:

  • the number of visits
  • the amount of absolute - the number of unique users
  • the number of hits
  • the average number of hits during one visit
  • the average time spent on the website during one visit
  • the factor of rejections


Comparing the current situation and one from the previous month.
This section contains information about the differences between the month covered by the given analysis and the month earlier (or other defined period). In tabular form are presented the most significant changes, and on the basis of them conclusions are drawn and discussed.

The sources of visits

This section contains information about the differences between the month covered by the given analysis and the month earlier (or other defined period). In tabular form are presented the most significant changes, and on the basis of them conclusions are drawn and discussed.

Analysis of the content

This part of analysis is devoted to the statistics connected with the site content and includes such elements as:

  • a list of the most popular pages in terms of number of visits
  • a list of sites on which users are staying the longest
  • a list of sites through which most Internet users enter the site
  • a list of sites through which most Internet users leave the site
  • percentage distribution of clicks on links placed on the main page and subpages

Goals review

Conversions for the aims are the basic determinant which let us to assess the effectiveness of website in fulfilling business objectives. The goal is a defined sub-page website, which is reached by the user (by Google.pl). You can define the "path" for each objective. A path is a sequence, in which it is expected that users will reach the objective, its determination let us to monitor how many users which have begun a conversion process leads it to the end. This chapter presents information about:

  • the number of people who have reach the specific objective (selected sub-page)
  • addresses of sub-pages, on which usually the path begins
  • percentage of Internet users who have come to a defined objective in relation to the total number of entries
  • visualization of Internet users’ paths

Expert analysis

The report ends with an expert analysis, suggestions of changes and reconstruction of the website. In addition, each chapter also contains a comment of the specialist.

There is a possibility to discuss the report in a client’s headquarters. 

 

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