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Google Adwords

PPC Campaigns (pay-per-click) is a form of advertising, which is based on the model of buying up seats in a specially designed systems, typically provided by search engines or large catalogues. Each user who use a search engine, it returns the results as a list of websites and the list of ads that match to the typed phrase.

Context advertising allows to promote not only in search results, but also beyond them, on pages displaying ads for a particular system. Therefore, its range is very wide. By the fact that it is not yet generally used by companies, to use of such option may be a great competitive advantage.

How does it work?

An advertisment is displayed – to defined by us a group of members - after typing by them specific words or phrases into the search box. An advertisement is displayed mostly on the side of natural results, and with a high clickthrough rate also at the top, above the normal search results.


 

Projekt współfinansowany przez Szwajcarię w ramach szwajcarskiego programu współpracy z nowymi krajami członkowskimi Unii Europejskiej

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